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BENEFITS

What Is Smart Packaging?

Smart packaging integrates serialized QR codes onto a product’s packaging which is used to authenticate
products and prevent counterfeits. It also provides a customized customer experience with promotional and
cross-selling messages, adding value and security for your consumer goods clients.

Benefits for Printers & Packaging Providers

Generate Incremental Revenue


As competition for printing services increases, smart packaging is a new service that you can offer to your existing and prospective packaging clients. DupeBlock allows you to add this new technology without having to develop it yourself.

Add Value to Relationships


Bring new value to your relationships with your clients. Not only does smart packaging allow your consumer goods clients to fight counterfeits and track their supply chain, but they can develop relationships with their consumers, as well.

Create Customer Loyalty


By providing the latest technological packaging solutions and adding value to your clients relationships, you can generate customer loyalty that keeps them looking to you for future solutions and printing needs

Benefits for Your Clients

Prevent Counterfeits with Authentication


Consumers scan the QR code with their smartphones to verify your product's authenticity.

Track and Trace Across the Supply Chain


Using our proprietary dashboard, monitor inventory across your supply chain, learning where sales are happening in real time.

Engage with Customers


Use the authentication website to cross-sell and run promotional campaigns to generate more sales or collect email addresses.

Why use secure QR Codes for smart packaging?

QR codes can be scanned with most smartphones, making them one of the most accessible technologies. This removes the need for consumers to download proprietary apps or other software. QR codes can be randomly serialized, making them an excellent choice for security functionality. Finally, they can be printed with standard printing technology and inks.

How do I incorporate smart packaging into my existing packaging workflow?

Your printer can create and print your QR codes as needed and affix them to your packaging. Alternatively, we can print them and send them to your packaging facility. Both methods are easily integrated into your current process. Our QR codes can be designed to fit on any packaging.

How do consumers authenticate their purchase?

Consumers scan the QR code with their smartphones to verify your product’s authenticity. Once scanned, they are sent to a website that verifies an authentic QR code has been scanned.

How can I communicate with customers who have authenticated their purchase?

Once your consumer is sent to the authentication website, you can present any type of messaging you prefer. This includes cross-selling, promotional messages, email sign-ups, and more.

What kind of data can I collect with DupeBlock’s smart packaging system?

DupeBlock allows for robust data collection, including location of counterfeit products, supply chain data, location of authentic sales, plus customer-specific data such as purchase history, email address, and more.